Home Market Research

We offer unparalleled breadth of home market research and home market trends information across the major appliances, small appliances, housewares, home improvement, and home textiles industries. Companies use our point-of-sale and consumer information to make sense of the evolving retail landscape, understand and leverage shifts in consumer behavior and purchasing across categories, and build their businesses through fact-based decision-making.

Home Research Data Categories

Category and data availability varies by country. For more information, contact us.

Recent News and Appearances

Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....

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NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada.   Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....

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NPD Reports Annual 2011 U.S. Prestige Beauty Posts Highest Sales Results in Fifteen Years
All Beauty Categories Surpassed 2008 Pre-Recession Levels Port Washington, NY, March 1, 2012 – According to beauty market research conducted by The NPD Group , Inc., a leading market research company, in 2011, total U.S. prestige beauty generated $9.5 billion, an increase of 11 percent in dollars, compared to $8.6 billion in 2010. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels. “In the 15 years that NPD has been tracking t....

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The NPD Group Reports on the Trend of “Showrooming” for the Home
Evident in Select Tool, Kitchen, Personal Care, and Home Environment Appliance Categories Port Washington, NY, February 29, 2012 –  There is evidence in the home retail sector that consumers first research a product in the brick and mortar store and then make their actual purchase online – it is a practice known as, “showrooming.” According The NPD Group , Inc., a leading market research company, 15-20 percent of consumers in 2011 were “showrooming” categories like stand mixers, electric knives....

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The NPD Group Signs Point-of-Sale Cooperation Agreement With Walmart
NPD will be primary provider of sales tracking data for wide range of general merchandise categories Bentonville, AR, February 3, 2012 -- The NPD Group, Inc. , a global leader in consumer and retail market research for a wide range of industries, has reached an agreement with Walmart to receive and analyze its point-of-sale information. NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide.  The addition of Walmart data will enhance this informat....

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