We offer monthly insights for the U.S. mobile phone market, including model-level sales information for basic phones, messaging phones, and smartphones. Our telecom market research delves into consumers’ purchasing behavior and mindset for unparalleled analyses of U.S. mobile phone sales by manufacturer, brand, retail channel, and wireless carrier.
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The NPD Group — Ross Rubin — The Current State of Smartphones
The NPD Group's Ross Rubin, Executive Director, Industry Analysis, on how and why smart phones are becoming more popular.
Category and data availability varies by country. For more information, contact us.
Mobile Phones
Sales tracking of mobile phones by model, brand, carrier, retailer, and channel. Additional demographic and purchase influence/motivator data also available.
Mobile Phone Accessories
Consumer and point-of-sale information covering the products consumers purchase to complement their mobile phones, including headsets, batteries, chargers, cases, skins, screen covers, memory, and more.
Adjacent Industries
We deliver information and analyses for many industries that are converging with the telecom industry, from hardware (digital cameras, MP3 players, GPS devices) to content (music, games, video).
Nearly 75 Percent of U.S. Android Smartphone Users Accessed Facebook’s Website or App From Their Phones in March, According to NPD’s Connected Intelligence
PORT WASHINGTON, NEW YORK, MAY 17, 2012 – Facebook’s app and website were accessed by nearly three-fourths of U.S. Android smartphone users in March, making it the most used social networking website and app on the Android platform, according to new SmartMeter* data from leading market research company, The NPD Group ’s Connected Intelligence ®. Facebook is maintaining its social networking strength as the proportion of Android smartphone users accessing its mobile app and website has held stea....
Android Smartphone Owners Increase Mobile Payment Application Use by 8 Percent, According to NPD’s Connected Intelligence
PORT WASHINGTON, NEW YORK, MAY 8, 2012 – Android smartphone users engaged in mobile payment applications are on the rise, growing 8 percent since August to nearly 35 percent, according to new SmartMeter* data from leading market research company, The NPD Group ’s Connected Intelligence ®. An increasing proportion of consumers are engaged in using their smartphones to move money, buy products and services on their phone, comparison shop, redeem coupons, and start to pay for things using the pho....
Mild Winter Weather Offsets Rising Gas Prices to Increase Convenience Store Visits in First Quarter, Reports NPD
Houston, Texas, May 7, 2012 —The mild winter weather across much of the country helped to offset the negative impact that rising gas prices traditionally have had on convenience store (c-store) visits, according to The NPD Group , a leading market research company. NPD’s Convenience Store Monitor reports that in the first calendar quarter of 2012 compared to same quarter year ago, c-store traffic increased by five percentage points from a year ago quarter and by six percentage points at major....
Samsung now sells one in four U.S. smartphones, bolstered by growing pre-paid sales.
Samsung now sells one in four U.S. smartphones, bolstered by growing pre-paid sales. PORT WASHINGTON, NEW YORK, May 2, 2012 – According to The NPD Group , a leading market research company, Samsung has become a dominant manufacturer of Android smartphones in the U.S. Samsung’s share of the smartphone market grew 140 percent in the first quarter of 2012, over the prior year, to reach 24 percent. Apple continues to lead smartphone manufacturers in Q1, rising 7 percent in Q1, over the same period....
One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
iPad and iPhone Replace iPod as the First Apple Device Owned in Households PORT WASHINGTON, NEW YORK, APRIL 26, 2012 – The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’ s recent Apple Ecosystem Study , 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPa....
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Connected Intelligence
Gain the insight, analysis and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability and application.
Get reliable point-of-sale market research information on fast-moving, high-margin mobile phone accessories categories. This retail tracking information includes sales from carriers, traditional retailers, specialty retailers, and Internet retailers. The data provides insight into what is selling and where it is selling and what phone types, models, and brands drive accessories sales. Information is available at the category, brand, and item levels for a wide range of accessories, including batteries, chargers, device protection, screen protection, headsets, and hands-free accessories.
Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of U.S. wireless handset sales. Mobile Phone Track delivers detailed insight on current mobile handset trends to help you uncover growth opportunities. The data is updated monthly and is available back to April 2005. Companies use it to analyze sales by manufacturer, brand, retail channel, and wireless carrier so they can track purchase and usage patterns and examine market performance of specific features.
Analyze the mobile phone market with quarterly reports that cover where and why consumers acquire mobile phones and how acquisition differs by channel and key retailers. Based on Mobile Phone Track consumer data, the report delivers a clear view of top-selling devices, the channels/retailers consumers consider most important and why, and complete demographic profiles of consumers shopping in specific channels and retailers.
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