The npdfunworld is the leading provider of essential market information collected and delivered online for a wide range of industries and markets. NPD combines our own must-have information on industry sales, market share and key demographic trends with additional information from third parties, links and feeds on our revolutionary Websites, the npdfunworld.

Today, hundreds of businesses in a wide range of industries rely on NPD information for fact based decision-making. Through ongoing industry tracking and ad hoc studies, we provide the insight that enables them to identify trends, seize opportunities and build business.

Markets tracked by NPD include apparel, automotive products, consumer electronics, cosmetics and fragrances, food, foodservice, footwear, housewares, information technology, interactive entertainment, music, restaurants, toys, and more.

We are proud of a long list of innovations in our industry including invention of the handheld scanner used to track consumer purchasing and pioneering point-of-sale tracking for non-packaged goods.